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Content Writer

Content Writer

  • Worldwide
  • Remote OK
  • Contract
  • Content Marketing

Hi, we’re Brainscape and we’re looking for an experienced Content Writer to join our team! The position is on a contract basis (starting at 15 to 20 hours per week) and 100% remote with plenty of opportunity for growth within our fast-evolving organization!

Brainscape is a flashcard app that helps students of all ages break down their subjects into atomic concepts, captured in flashcards, which they can then study anytime, anywhere online or via the app.

You’ll be working with our Director of Content Marketing to craft well-researched, entertaining, and informative articles that resonate with Brainscape’s target audience of students (usually college level and higher), utilizing a conversational and humorous tone, while adhering to SEO and EEAT guidelines.

Subject matter may span topics as broad as academics, habit building, law, nursing, foreign languages, productivity, and life hacks, among dozens of others. Your goal is to make the content POP without being cheesy, credible without being boring, and irresistibly clickable without being “clickbaity”.

Key Responsibilities:

  • Write 750-2,000-word articles that answer specific questions of interest to Brainscape’s audience of learners, many of which fall into specific verticals like law, nursing, and medicine, although we also require articles on academic topics that target a more general audience of high school and college students.
  • Conduct thorough research using authoritative web sources, academic journals, and peer-reviewed literature to substantiate content. Also, compile and format bibliographies according to academic standards, with 3-5 references per article.
  • Incorporate precise APA citations within the blog posts to support the content. These citations will be URLs hyperlinked with optimal anchor text within the article text itself.
  • Ensure all articles are engaging, easy to understand, and follow keyword conventions for optimal SEO performance.
  • Illustrate articles with custom-made AI images, humorous GIFs from giphy.com, royalty-free stock imagery, or Brainscape’s suite of product marketing / branded images. Understanding how to embed videos and images is a bonus.
  • Regular participation in weekly meetings with the marketing team and direct manager to align on strategies and expectations.
  • Provide support to the Director of Content Marketing (and Marketing team in general) with any projects that come up, such as writing YouTube metadata for new videos, extracting social media-worthy snippets from existing articles and videos, brainstorming creative ideas, etc.

Criteria:

  • 3+ Years of experience in copywriting, with a strong portfolio demonstrating expertise in creating engaging, compelling content.
  • Bachelor’s degree (or equivalent): our ideal candidate has experience as a college student and has benefitted from those additional years’ of academic training and critical thinking.
  • Ability to write in an engaging and humorous way. Our content aims to support students with advice that is entertaining to consume, easy to digest, and powerfully motivating.
  • Ability to work independently on assigned topics and keywords.
  • Mastery in English and the ability to translate complex topics into accessible content.
  • Proven ability to tie in product mentions and CTAs into an article without feeling too “salesy”.
  • Strong knowledge of SEO and tasteful keyword placement.
  • Proven passion for self-optimization, cognitive science, or adaptive learning.
  • Proficiency in Google Docs and Sheets.
  • Availability: 15 to 20 hours per week at first.

Compensation:

  • A fair hourly wage, based on experience and qualifications.
  • This is a contract position with potential long-term opportunities.