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Content Marketing Team Manager

Content Marketing Team Manager

at Storyblok

Remote

Established in 2017, Storyblok has rapidly ascended to the forefront of the global headless CMS landscape. Our vision isto pioneer the future of content management, removing barriers between developer and marketing teams by offering an intuitive, scalable, and intelligent platform to deliver digital experiences from idea to success.

Our team is made up of smart, passionate individuals who excel in their work. People who are comfortable taking on big ideas and figuring out the details along the way. With a dynamic team of over 220+ passionate individuals spanning 45+ countries, we’re not just breaking boundaries; we’re redefining them!

Our $47m Series B funding round in May 2022 represented a significant milestone for us, propelling our journey into a period of extraordinary growth into the US market, while also advancing our presence and progress in EMEA.

We’re proud recipients of numerous awards, including recognition inG2’s 2024 Best Software Awards. As a remote-first company, we have been officially recognized as one of the top100 most flexibleplaces to work, ranking #3 in the scale-up category as per Flexa Careers.

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many firsts. Plus these benefits:

  • Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor)
  • Home office equipment upgrade (furniture, ear plugs ) or membership to a local co-working space after your onboarding
  • Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
  • Personal development fund for courses, books, conferences, and material
  • VSOP (Virtual Stock Option Plan)
  • The annual international team-building trip, quarterly and monthly online get-togethers
  • As a fully remote company, with work-life balance at its core, youll enjoy flexible schedules
  • An international team that loves to have fun at work and works hard together to accomplish shared goals

JOB SUMMARY

Reporting to the VP of Marketing, this person in the Storyblok Marketing Division will be
responsible for leading and developing the content marketing team. This team is responsible for
our content experiences – from website content to editorial content, to thought leadership assets.
This role manages a team of content creators – written and video requiring subject matter
expertise as well as great creative content skills.

ESSENTIAL JOB FUNCTIONS

You will define the content strategy that supports our overall company goals and efforts, while
leading, retaining, and building out the content marketing team.
You will lead and orchestrate the experience for storyblok.com as well as our video strategy
and how content can ongoingly be improved throughout the entire user experience /
lifecycle.
You will set priorities for our content team(s), support different teams with content needs while
enabling your team to create best-in-class content along the entire funnel (from awareness
and thought leadership to product education and product enablement)
You will monitor, own and optimize our organic traffic KPIs to gain conversions from our core
topics we want to be found fore
You will work closely with everyone at Storyblok who creates content and oversees & ongoingly
improves processes that allow us to scale with great content that educates and converts
prospects in our ICP.
You will own and report on key Content KPIs as well as a content budget (e.g. for content
production, agency support, video)

You will implement best practices on content planning, user journeys and content information
trees.
You should be are able to analyze and optimize content end-to-end: From user intent to ad copy to
landing page conversion optimization to the sales funnel
You will support your team to create landing pages, editorial content, thought leadership, gated
content and other lead magnets

EDUCATION AND EXPERIENCE
3+ years of experience in content marketing for B2B SaaS
Track record of managing content marketing teams and budgets
Experience growing ARR through content marketing
Experience working with Google Search Console, SEO tools, Google Analytics 4, Storyblok
as a CMS
Excellent written and verbal communication – english native required

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

GENERAL TERMS

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic.You can find more information about our privacy policyhere.