Content Marketing Manager

Content Marketing Manager

Remote, US

WE ARE VERITONE

We are driven by the belief that Artificial Intelligence is mankind’s greatest invention. It is the key to building a safer, more vibrant, transparent, and empowered society. We are determined to be an active contributor to shaping our future for the better. We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.

Veritone’s mission today is more important than ever. We’re here to democratize AI and enable every organization and every person with the power of AI. What started in 2014 with the idea of providing unified access to hundreds of cognitive engines through one common software infrastructure, evolved to the world’s first AI operating system, aiWARE, which orchestrates a diverse ecosystem of cognitive engines to power intelligent automation for both commercial and government organizations. As we progress, we will continue to move humans from in to on to out of the loop to help them accelerate workflows, save time and costs, and uncover new insights and opportunities. You can view us at: www.veritone.com / www.veritoneone.com

POSITION SUMMARY

You will be responsible for creating content that drives demand for our products, generates leads, promotes thought leadership and supports the sales team for the HR Tech business unit. You will collaborate cross-functionally to develop content that aligns with our business objectives and resonates with our target audience. As the lead creator of marketing content for Veritone’s HR Tech audience, you will be responsible for representing Veritone’s unique perspective on the industry, working cross-functionally with product marketing, sales, and leadership to understand and tell our story via compelling short-form and long-form content.

WHAT YOU’LL DO

• Develop a deep understanding of our HR products, target audience, and buyer personas
• Create compelling and effective content that drives demand, including: emails, webinars, event presentations, videos, and other formats
• Create and publish engaging thought leadership content on the HR blog as well as longer form content pieces such as ebooks, whitepapers, infographics.
• Collaborate with internal teams to identify content needs and opportunities, and develop content plans that align with our product GTM and demand generation strategy
• Create and manage the content strategy as part of the HR Tech integrated marketing plan
• Collaborate with team to plan content consistent with content themes and arcs
• Work with marketing operations to ensure content is integrated into the marketing automation platform and aligned with lead generation campaigns
• Collaborate with the product marketing to develop sales enablement content that supports the sales process and drives conversions
• Partner with Corporate Communications to align HR Tech business unit content plan with overall Veritone content calendar and priorities
• Analyze content performance and use data to inform content strategy and make recommendations for improvement
• Copyedit and proof materials and assets including website content (including blogs, perspectives, and whitepapers), event and campaign marketing materials and internal/external communications for spelling, grammar, style and consistency.
• Optimize digital content for SEO
• Manage freelance writers, assign out content, and ensure brand consistency
• Stay current with HR and AI industry trends to ensure our content remains fresh and speaks to our audience in their language

WHAT YOU’LL NEED

• 5+ years of strong content or digital marketing experience within marketing, brand, corporate communications, or agency environments
• Proven success in content marketing and a natural ability to write and edit optimized content for different audiences, ensuring a customer first’ approach.
• Excellent written and verbal communication skills, with a strong attention to detail and the ability to craft clear, concise, and compelling narratives
• Experience in B2B marketing
• Ability to work independently and collaboratively in a fast-paced environment
• A passion for storytelling
• Bachelor’s degree in relevant field

WHAT WE OFFER

• A competitive compensation package
• Equity Grant(s)
• Employe Stock Purchase Plan (ESPP)
• Remote first + Hybrid workplace
• VERI Communities (Affinity Groups) & Belonging
• Empowerment to build your career journey at Veritone
• Flexible (Paid) Time Off
• Benefits Program: medical, dental, vision, 401K matching, and more!
• Mental health awareness and support
• An opportunity to be a part of the next big thing in artificial intelligence!

OUR CULTURE

• Loves learning & continuous growth; stays current on marketing trends
• Can juggle multiple projects, priorities, and deadlines with a positive attitude
• Comfortable in a fast-paced, small company environment
• Collaborative and always contributing value
• Driven to win as a team
• Remote first workplace
• Check us out!

Veritone is a leading provider of artificial intelligence (AI) technology and solutions. The company’s proprietary operating system, aiWARE, orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. We love to continuously grow while staying ahead of trends and creating structure in an unstructured world.

If you’ve made it this far and align with our goals, we look forward to reviewing your qualifications!

DISCLOSURE

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

(Colorado & California Only*): Minimum annual salary of $70,000.00. This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.

*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.

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