Content Lead – Copywriting Mastermind (SaaS)

Title: Content Lead – Copywriting Mastermind (SaaS) (Remote)

Location: Remote ZA

Category: Marketing

JobDescription:

Job Purpose

As the Content Lead – Copywriting Mastermind (SaaS) at PaySpace by Deel, you’ll play a pivotal role in driving our content strategy and ensuring our messaging resonates with our target audience across all channels. Your mission will be to craft compelling and persuasive copy that captivates our audience, nurtures prospects, and drives acquisition and retention efforts. You’ll lead the charge in developing captivating email sequences, persuasive ad copy, and engaging website content that not only informs but also inspires action. Your strategic mindset will guide the development and implementation of data-driven content strategies aligned with our marketing objectives, keeping us ahead of the curve in the ever-evolving landscape of content marketing. Collaborating closely with cross-functional teams, you’ll ensure seamless content integration and leverage data insights to refine our strategies, maximizing ROI.

Duties and Responsibilities

Become our Copywriting Champion: Draft captivating email sequences for prospect nurture, retention, and acquisition campaigns. Craft persuasive ad copy that thrives on LinkedIn, Google, and Meta. Be the wordsmith behind our website copy, ensuring it’s consistent, informative, engaging, and drives action.

Content Strategy Superhero: Build upon, and implement a data-driven content strategy that aligns with PaySpace by Deel’s marketing goals. Stay ahead of the curve on content marketing trends and identify opportunities to elevate our content game.

Lead the Content Charge: Collaborate with the broader PaySpace team to ensure seamless content integration across all channels.

Metrics Maestro: Work with the Marketing team to analyse content performance to measure success and identify areas for improvement, and refine the strategy based on data insights to maximise ROI.

Requirements:

• Brings a minimum of 5 years of experience in content creation for SaaS companies.
• Possesses a strong understanding of content marketing best practices and SEO principles.
• Has a proven track record of creating high-performing content across various channels (email, website, social media, ads).
• Boasts exceptional writing skills with a knack for crafting clear, concise, and engaging copy.
• Thrives in a fast-paced environment and enjoys collaborating with cross-functional teams.
• Demonstrates a data-driven approach and the ability to translate insights into actionable strategies.
• Experience with marketing automation platforms advantageous.
• A passion for the tech industry and the future of work.