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Book Marketing Specialist

Title: Book Marketing Specialist (Part time consultant) (Remote)

Mumbai, IN-Remote (Any Location)

  • Part-Time
  • Marketing

Scope of work and position overview: IIX is looking to hire an experienced Book Marketing and Publicity specialist. This specialist will be responsible for developing and executing comprehensive marketing strategies to promote and sell The Defiant Optimist book, written by Prof. Durreen Shahnaz, IIX’s Founder and CEO, across various platforms. The candidate will work closely with IIX marketing team and the author (the CEO) to ensure maximum exposure and engagement with target audiences. The Book Marketing and Publicity specialist will also be responsible for working closely with the book’s publishers to ensure that the book reaches its target sales goals.

Key Responsibilities:

1. Marketing Strategy Development:

Collaborate with IIX marketing team to develop effective marketing strategies tailored to each book’s target audience, genre, and objectives.

Research market trends, competitor strategies, and reader preferences to inform marketing plans.

Apply for awards across various markets

2. Digital Marketing:

Manage digital marketing campaigns across platforms such as social media, email, websites, and online advertising.

Create engaging content for social media platforms to generate buzz and drive book sales.

Utilize SEO techniques to improve book visibility and search rankings.

Maintain and update The Defiant Optimist website

3. Content Creation:

Develop compelling written and visual content, including book descriptions, blog posts, graphics, and videos, to promote books and engage readers.

Coordinate with author to create promotional materials such as author interviews, book trailers, and behind-the-scenes content.

Public Relations:

Build and maintain relationships with media outlets, book bloggers, influencers, and reviewers to secure coverage and reviews for books.

Pitch stories, press releases, and author interviews to relevant media contacts to generate publicity.

4. Event Management:

Plan and coordinate book launch events, author signings, book tours, and virtual events to increase book visibility and sales.

Collaborate with bookstores, libraries, and event organizers to schedule and promote author appearances and book-related activities.

Keep close relationship with the book publishers in India and the US.

5. Analytics and Reporting:

Monitor and analyze marketing campaign performance metrics, sales data, and customer feedback to assess effectiveness and identify areas for improvement.

Prepare regular reports and presentations for authors, publishers, and stakeholders to communicate results and recommendations.


Bachelor’s degree in Marketing, Communications, English, or a related field.

Proven experience in book marketing, preferably in the publishing industry.

Strong written and verbal communication skills.

Creative thinker with a passion for storytelling and literature.

Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.

Excellent organizational and project management skills, with the ability to multitask and meet deadlines.

Knowledge of current trends in publishing, book marketing, and consumer behavior.

The engagement will start with 2 full days per week for the initial 2 months.