Associate Manager, Upstream Marketing- Enabling Technologies

Title: Associate Manager, Upstream Marketing- Enabling Technologies

Location: Remote, US

Job Description:

Why join Stryker?

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As an Associate Manager, Upstream Marketing on Stryker’s upstream digital marketing team, you will help lead a team responsible for delivering innovative enabling technology solutions to the market . This is a people manager role located in remote.


  • Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.
  • Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.
  • Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
  • Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.


  • Gather and collate competitive information to drive insights
  • Anticipate the needs of customers and patients and creates a superior value proposition
  • Obtain insights by leveraging key opinion leaders
  • Understand customers and optimizes value proposition
  • Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.
  • Effectively use and interpret qualitative and quantitative research.
  • Utilize market research and third-party data to identify key industry trends
  • Manage others to collaborate cross-departmentally to lead the new product development (NPDP) process
  • Understand new product development process and its effect on the business
  • Build financial business case model to support new product development funding and product return on investment
  • Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
  • Manage core competencies and the strategic assets of the organization to maximize new product development and launch planning
  • Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
  • Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
  • Understand the costs of acquiring new customers vs. retaining current customers
  • Lead others how to target customers based off of total market potential and opportunity
  • Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
  • Lead the development of sales tools and channel communication
  • Understand and predict sales trends in the market
  • Research key factors, measurements and variables used in forecasting
  • Lead the execution of a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
  • Develop contingency plans in the event of a supply chain interruption
  • Lead others to create and communicate a value proposition
  • Develop pricing approach /level consistent with the Marketing Strategy and brand positioning
  • Develop new marketing channels and tools
  • Define performance criteria used for evaluating business trends and activities


  • Bachelor’s degree required
  • 6+ years of work experience required
  • Enabling technology and mixed reality commercialization experience required
  • 3+ years medical device or marketing/sales experience preferred


  • A winning team driven to achieve our mission and deliver remarkable results
  • Quality products that improve the lives of customers and patients
  • Ability to discover your strengths, follow your passion and own your own career

$98,000 – $210,100 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

About Stryker

Our benefits:

  • 12 paid holidays annually
  • Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
  • Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.

For a more detailed overview of our benefits or time off, please follow this link to learn more: US Stryker employee benefits

About Stryker
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at

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Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.