Associate Director, Social Media & Intelligence

Job Title: Associate Director, Social Media & Intelligence

Location: Remote (U.S. based)

Position Type: Full Time

Category: Marketing (Corporate): Integrated Marketing, Experiential Marketing

Minimum: USD $95,000.00/Yr.

Maximum: USD $115,000.00/Yr.

About the Role:

Calling all social media trend spotters and analytics deep-divers: Amp is looking for an Associate Director to join our Social Media team. This Associate Director, Social Media and Intelligence will be responsible for both leading winning social media strategies and building programs to deliver actionable social media insights and trends for well-known consumer brands.

The ideal candidate will be an innovative thinker, a strategic planner, and a skilled communicator with a proven track record of leading social media initiatives from strategy to performance evaluation–and it goes without saying, is immersed in today’s social media landscape.

What You’ll Do:

Social Media Intelligence (60%):

• Lead the agency’s POV and capabilities for social intelligence (both proactive and reactive), social and cultural trend-spotting, and performance analysis and reporting to inform social strategy and content.
• Develop meaningful measurement frameworks and strategies for evaluating earned and owned organic campaign performance analytics based on client KPIs, targets and baselines
• Build custom social intelligence reports for clients to surface and share insights and learnings on brand health and affinity, real-time relevant conversations, cultural moments and trends, and competitive landscape
• Lead ongoing social media measurement and reporting partnering with the analytics team to gain a clear view on what’s working and why, using data to uncover insights, prove business impact and optimize go-forward tactics
• Using social listening data to conduct research on topics such as brand affinity, audiences and trends and uncover key learnings about categories, consumers, and competitors
• Synthesizing social media data into meaningful insights, reports, and presentations–clearly communicating complex findings to internal and external stakeholders.
• Manage Amp’s stack of social intelligence tools including POVs, vendor relationships, and capability education

Social Media Strategy (40%):

• Developing winning social media strategies that guide clients’ presence on social media channels and deploying these strategies to drive brand impact
• Oversee day-to-day work streams for clients including, but not limited to, content creation, planning, scheduling, and community management ensuring alignment to social strategy; providing ongoing social media counsel for clients
• Formulating social media campaign plans that reflect client objectives and deliver business impact
• Partnering closely with creative teams to develop briefs that help reach social media objectives and consistently deliver unique, social first content
• Providing leadership, mentorship, and direction for junior team members including community managers and junior social strategists
• Collaborating with key internal stakeholder across disciplines as a trusted leader and subject matter expert–managing cross-functional team collaboration and partnership across marketing channels

Qualifications:

• 7+ years of experience working in social media-focused roles with extensive experience in leading social listening/intelligence. 3+ years client facing. Agency experience preferred, but not required.
• Track record of planning successful social-first campaigns and strategies carefully selecting the right channels and tactics to engage target audiences
• Passion and innate ability to understand and thrive in the social media landscape with a keen eye for innovative approaches to building brands on social
• Expertise in building measurement frameworks to demonstrate business impact of owned social media presence (competitive benchmarking, share of voice, etc.).
• Mastery of building and managing social listening reports; identifying issues, patterns and trends in queries and translating into actionable insights
• Ability to analyze complex data to uncover key insights and communicate learnings in simplified ways to key stakeholders
• Deep understanding of social media platforms, up-to-date on industry and platform trends, and mastery of social analytics/listening tools (Quid, Brandwatch, Sprinklr, Sprout, etc.).
• Strong verbal and written communication skills, including ability to create and deliver strategic presentations and persuasive pitches to key internal stakeholders, clients, and leadership
• Ability to thrive in a dynamic and fast-paced environment, balancing multiple projects and clients simultaneously. Comfortable with ownership and high level of responsibility
• Proven management skills with a preference for candidates who have managed one or more direct reports
• Bachelor’s degree in marketing, advertising, communications, or related field preferred

About Amp:

Amp is a marketing agency disrupting the status quo–a full-service, integrated marketing agency. We are a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating impact. We thrive on showing brands how to own their space and keep growing.

Amp is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. Amp does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Associate Director, Social position leads strategic planning and execution of earned and paid social communication programs for client engagements. This requires experience and excellence in Social Listening and Analytics, Community Engagement, Content Marketing, and Influencer Outreach. The Associate Director, Social is asked to lead the overarching direction and continued optimization of client programs – working with cross-discipline team members to produce impactful work. Additionally, this role will lead social new business pitches working across departments to acquire new client work. The position reports directly to the Director of Social. The Associate Director, Social is also expected to maintain a close level of coordination with senior Strategy, Search, Media and Account management, as well as the Content team– working towards a cross-agency approach to integrated Communications Planning.

Essential Job Duties and Responsibilities

• Take the lead Social role on key client accounts – developing and executing strategic recommendations to ensure the team approach is in line with project objectives and best practices for Social.
• Participate in the business development process to provide Social and digital expertise, and collaborate with cross-agency teams to win client accounts.
• Review ongoing client work implemented by Social team members across multiple accounts – to ensure work is in line with client and agency expectations.
• Educate cross-agency personnel on emerging social and media technologies, toolsets and processes based on industry best practices and program results.
• Guide Creative and Content teams on content development efforts for social communication programs.

Build plans and presentation materials for delivery/presentation to clients.

Supervisory Responsibilities

Diriect Reports

This position does not have supervisory responsibilities for direct reports

Indirect Reports

May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel and Driving are essential duties and function of this job

Minimum Qualifications

Education Level: (Required): Bachelor’s Degree or equivalent experience

Field of Study/Area of Experience:

7-10 years of experience in Social

• Agency experience a must, client-side experience additionally preferred

Skills, Knowledge and Abilities

• Interest in integrated digital media, strategic planning, and content development.
• Intimate knowledge and experience working with Social analytics tools and platforms.
• Strong sense of personal responsibility and initiative – must be able to work autonomously or in advance of other teams joining, supporting.
• Highly collaborative. Comfortable with leading, co-leading and following teams.
• Good written communication and verbal communication skills
• Strong written communication and verbal communication skills
• Excellent written communication and verbal communication skills
• Excellent customer service orientation
• Good interpersonal skills
• Strong prioritization skills
• Decision making skills
• Analytical and research Skills
• Team building Skills
• Ability to understand and follow specific instructions and procedures
• Ability to exercise sound judgment
• Ability to make oral presentations
• Ability to gather data, to compile information, and prepare reports
• Ability to ensure a high level of service and quality is maintained
• Ability to direct, lead, coach, and develop people
• Ability to work effectively with management
• Ability to visualize and plan objectives and goals strategically
• Ability to research and analyze data effectively
• Demonstrated ability to provide cross-functional leadership
• Ability to develop strategic plans to grow the business
• Well-organized, detail-oriented, and able to handle a fast-paced work environment
• Track record of building and maintaining customer/client relationships
• Flexible and adaptable, able to change and alter according to changes in projects or business environment
• Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines
• Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
• Basic computer skills including familiarity with Word, Excel, and Internet usage
• Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.